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Wikoff Color A Highlight at ExpoPrint 2018

It’s an ideal opportunity for Wikoff Color to introduce itself in South America after Verti acquisition.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Wikoff Color Corporation recently exhibited at ExpoPrint 2018 in São Paulo, Brazil.
 
“ExpoPrint was very well attended and may have been the busiest show I have ever been part of,” said Daryl Collins, VP of regional operations and marketing for Wikoff Color. “We expect to capitalize on a number of leads out of our local Wikoff Color – São Paulo operation.”
 
The team attributed the influx of foot traffic in the booth to a partnership with Etirama, a Latin American press manufacturer. “Seeing our Photoflex LED Flexo product line in action was a huge draw for attendees,” said Gilberto Mosca, branch manager of Wikoff Color – São Paulo.
 
Daniel Cavalcanti, regional manager of Latin America and the Caribbean for Wikoff Color, re-introduced the recently acquired São Paulo, Brazil location to the South American market under the Wikoff Color brand. “ExpoPrint gave us the perfect platform to communicate our recent acquisition of Verti Produtos Químicos directly to the local market,” added Cavalcanti.

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